Xiaomi, one of the largest technology companies in the world, and produces devices in almost every price segment and category. This makes the Chinese brand very popular, especially in the Asian market. Being aware of the situation, Xiaomi offers special products and discounts to these regions. One of these markets is India, which has a huge potential with a population of over one billion. Lastly, the Chinese tech giant made a special campaign for “Republic Day”, which is celebrated in the country. Xiaomi sold over 1 million devices in India during the “Republic Day Sale“. Here are the details…
Xiaomi sold over 1 million devices in India during the Republic Day Sale
India celebrates Republic Day on 26 January every year since 1950. This year, the tradition continued and special events were held across the country. Xiaomi, which has deep ties with the Asian country, organized a campaign between the 26th and 30th of the month. This campaign, called the Republic Day Sale, caused discounts on hundreds of products. Xiaomi did well for itself as it announced that it has sold over 1 million products during its sale.
Unfortunately, the company did not disclose how many of each product it sold. It just announced that one million different products have been sold. However, Xiaomi makes everything from headphones to smart TVs so, it’s not easy to predict. Still, we know that Redmi models are quite popular in the country. According to initial reports, The Redmi Note 12 series sold over ₹5 billion worth of phones in less than two weeks since launch (January 11 to 23). This is up from the ₹3 billion reported for the first week of availability.