Indonesia’s Smartphone Shipments Drop 21% But OPPO Retains the Lead

Indonesia’s smartphone market is going through a very interesting period. According to Counterpoint’s Monthly Indonesia Smartphone Channel Share Tracker, smartphone shipments in the country decreased by 21% year-on-year in the third quarter of 2022. However, despite the 21% decline, retains its leadership and growth rate in Indonesia’s smartphone market.

Chinese smartphone manufacturers continue their growth in Indonesia

The disappointing results in Indonesia are due to macroeconomic conditions and currency problems. The impact of these economic conditions had lessened during the COVID-19 lockdowns last year, and the market experienced significant growth. However, as the restrictions were lifted, shipments fell again.

Source: Counterpoint Monthly Indonesia Channel Share Tracker, Q3 2022

When we look at the report, we see a decrease in the shipments, especially affordable models. There is a 38 percent decrease in the shipment of phones with a price of $150 and below. The situation is not much different when we look at the $150-$249 band. There is a rise only in the premium phone segment

In Q3 2022, and led the $500-$699 segment with a share of 63%. And finally, and Samsung are the leaders of the phone market with a price of $700 and above at 19%. Commenting on the price range dynamics, Senior Analyst Febriman Abdillah said:

“The $500-$699 price segment can be an attractive market given its high growth in economically turbulent times. In Indonesia, OEMs offer specifications like 8-12GB RAM, 256 ROM, 4000-6000mAh battery capacity and capability. These in-demand specs can help in better targeting of consumers.” 

continues to rise

The smartphone market in Indonesia reached 25% in the third quarter of 2022. 5G smartphone shipments increased 42% year-on-year. The growth was mostly driven by models for $250-349. Especially models such as Galaxy A33 series, M33 series and Y75 have a great impact on this rise.




Share with friends:

Leave a Reply

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

More Stories: