Indonesia’s smartphone market is going through a very interesting period. According to Counterpoint’s Monthly Indonesia Smartphone Channel Share Tracker, smartphone shipments in the country decreased by 21% year-on-year in the third quarter of 2022. However, despite the 21% decline, OPPO retains its leadership and growth rate in Indonesia’s smartphone market.
Chinese smartphone manufacturers continue their growth in Indonesia
The disappointing results in Indonesia are due to macroeconomic conditions and currency problems. The impact of these economic conditions had lessened during the COVID-19 lockdowns last year, and the market experienced significant growth. However, as the restrictions were lifted, shipments fell again.
When we look at the report, we see a decrease in the shipments, especially affordable models. There is a 38 percent decrease in the shipment of phones with a price of $150 and below. The situation is not much different when we look at the $150-$249 band. There is a rise only in the premium phone segment
In Q3 2022, Samsung and OPPO led the $500-$699 segment with a share of 63%. And finally, Apple and Samsung are the leaders of the phone market with a price of $700 and above at 19%. Commenting on the price range dynamics, Senior Analyst Febriman Abdillah said:
“The $500-$699 price segment can be an attractive market given its high growth in economically turbulent times. In Indonesia, OEMs offer specifications like 8-12GB RAM, 256 ROM, 4000-6000mAh battery capacity and 5G capability. These in-demand specs can help in better targeting of consumers.”
5G continues to rise
The 5G smartphone market in Indonesia reached 25% in the third quarter of 2022. 5G smartphone shipments increased 42% year-on-year. The growth was mostly driven by models for $250-349. Especially models such as Galaxy A33 series, M33 series and vivo Y75 have a great impact on this rise.