When it comes to smartphones, software is just as important as hardware. Having a smooth interface, offering new features before your competitors, and getting the maximum performance from the hardware in the products you sell are all crucial. Undoubtedly, one of the most successful companies in this regard is Apple. The company has achieved a great harmony between hardware and software in all its devices and is the top choice for those who want to build an ecosystem. It seems that Honor has also decided to adopt this strategy. According to recent announcements, the company is focusing on enhancing MagicOS 7.0 to compete with iOS in terms of operating system fluency and ecosystem development. Here are the details…
Honor’s CEO Discusses the Challenges Ahead of MagicOS 7.0: Can They Compete with Apple’s Ecosystem?
Honor CEO Zhao Ming recently took part in a media exchange during the company’s first open event at their Shenzhen research and development lab. During the event, Ming revealed the company’s future plans and strategies. Ming also highlighted the company’s plans to improve upon MagicOS 7.0, with the goal of matching or surpassing the iOS experience. Honor aims to outperform Apple in terms of OS smoothness and ecosystem development, building its own core capabilities.
Although the statements of Honor’s CEO are future-oriented, they have a challenging path ahead of them. Apple’s success in software is not coincidence. The company spent decades building an ecosystem and still has areas where improvements are needed. Also one of the reasons for their success is that they develop both hardware and software in-house, freeing themselves from external dependencies. Unfortunately, this is not the case for any manufacturer except for the insufficient efforts of Samsung and Huawei.
Zhao Ming did not hesitate to express his criticisms of competitors as well. He highlighted common criticisms of Apple’s hardware, such as poor communication and battery life. Despite these issues, Apple’s premium pricing is justified by its iOS and ecosystem, which seemingly overshadow the drawbacks.
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Via: gizmochina.com
