TCL is unquestionably one of the most popular TV makers on the market. They also revealed some high-end TVs with new technologies and features that will help them compete well in the market. The firm has now released its global TV sales data report for the year 2022. The statistics are fairly startling, and it reveals that the brand also managed to achieve a significant gain in year-on-year sales. Considering the competition, the brand has sold a whopping 23.78 million TVs in the global market, which is really fascinating. Let’s dig deeper into the report.
According to the report, TCL grew its sales by more than 8% year on year, selling a total of 23.78 million TVs. In addition, the brand posted a staggering 9.7% year-on-year rise in the Q4 2022 sales report. In this quarter, they sold approximately 7.16 million units. Furthermore, the brand has had a 32% year-on-year increase in the Chinese market, specifically for the fourth quarter of 2022. The brand states that the continuous work of the “TCL x Thunderbird” dual-brand strategy, as well as the further optimization of online and offline channels, has contributed to high sales in the Chinese market.
In addition, according to the report, sales of TCL’s large-size smart screens expanded significantly in 2022. TCL smart screen sales of 65-inch and larger have climbed by 75.7% year on year, and the proportion has increased by 8.2% year on year to 19.3%. The overall average size of TCL TVs sold has risen from 32 to 48 inches. This is also an excellent indicator of the brand. TCL TV sales increased by 21.3% year on year in 2022, and the share of large-size smart screen sales continued to rise, reaching historical highs. In 2022, the Chinese market’s sales volume of 65-inch and larger TCL smart screens increased by 85.0% year on year.
In terms of regions, TCL smart screen sales in emerging markets increased 10.4% year on year in 2022. Sales in the Philippines, Turkey, and Indonesia climbed by 43.0%, 52.3%, and 62.0% year on year, respectively, and sales in the Philippines, Australia, and Pakistan accounted for the rest. TCL smart screen sales in the European market climbed by 5.3% year on year, with sales in the Benelux and the United Kingdom increasing by 41.3% and 53.8% year on year, respectively. So that was it for the sales report released for the TCL TVs for the year 2022. Thanks a lot for reading the post till the end.