Smart television shipments in India grew 74 percent year-on-year basis in the second quarter of this year i.e. the period between April to June. According to Counterpoint Research’s IoT data, the growth is said to be attributed to increasing customer preference, small-size smart TVs, rising OTT consumption, and increasing promotions by retailers and brands.
During the second quarter of the year, Xiaomi continued to led India’s television market with a 13 percent share. The brand’s Mi 4A, 5A series, and Redmi Smart TV series contributed majorly to its market share. South Korean brand Samsung came in the second spot with a 12 percent share, thanks to the T4000 and T5000 series models. OnePlus bagged the third position for the first time with an 8 percent share. The company’s volume driver is attributed to the Y1S, Y1S Pro, and Y1S Edge televisions. Counterpoint adds that OnePlus registered an impressive 123 percent year-on-year growth in the first half of 2022. The fourth and fifth spots are occupied by LG and TCL with 7 and 5 percent market shares respectively.
Online channels contributed to 31 percent of the total shipments during the quarter. Leading platforms like Flipkart, Amazon, and Croma had various promotions such as discounts, no-cost EMIs leading to an increase in their share.