Samsung wants to take on Qualcomm and Google with its XR chips, says report

Leading tech companies have been hard at work developing extended reality (XR) technologies. Apple is reported to have a mixed-reality headset in the making, which is expected to be launched next month. Its Korean rival, Samsung, is not falling behind either, with rumors of an XR headset to be unveiled sometime later this year or in the first half of next year. What’s more, Samsung has also been taking steps to develop its own XR chips to challenge Qualcomm and Google, according to a report.

Samsung XR chips are taking a “concrete shape”

KEDGlobal, citing industry sources, claims that Samsung wants to foray into the XR device chip market. The new venture is said to be taking a “concrete shape.” However, no further details have been provided. The South Korean company has already announced earlier this year that it plans to develop XR devices. For the unaware, extended reality (XR) is an umbrella term for all immersive technologies that merge the physical and virtual worlds. It includes augmented reality (AR), virtual reality (VR), and mixed reality (MR).


As per the report, Samsung’s System LSI Division, which produces Exynos processors used in smartphones, cars, and wearable devices, will either develop new processing units for extended reality products or modify the existing Exynos line to suit XR devices. Currently, Qualcomm is leading the XR device chip development.

In November last year, the company unveiled the latest series of its XR chips, Snapdragon AR2, designed for AR glasses. More than 10 XR device makers were developing their products based on this chip, said Qualcomm. Google has also been investing heavily in XR development for several years. The company has released a number of XR-related products and services.

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Via: gizmochina.com

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