oneplus Open, the upcoming foldable device from OnePlus, will officially launch in India soon. The brand has already commenced its teaser campaign for the Open in the country, confirming its arrival. However, the approach taken by OnePlus is quite different.
OnePlus Open: A Foldable Device Unveiled by Indian Actress Anushka Sharma
Rather than a typical social media announcement, OnePlus took a unique route by providing an Open to popular Indian actress Anushka Sharma. In a rather staged manner, Sharma was spotted “inadvertently” displaying the device. Several photographers have published two separate videos that capture the smartphone live, which you can view below.
It is evident that the whole scenario was choreographed. Sharma's handling of the phone appears awkward, and she even opened it in an unconventional manner. Throughout the footage, neither of the screens displayed any content, leaving us to speculate whether the device was turned off or if it was merely a dummy. Naturally, Sharma wouldn't handle her personal phone in such a manner.
The videos provide us with the best “hands-on” look at the handset thus far, confirming the accuracy of previous reports. Notably, the circular camera island on the device stands out, reminiscent of the xiaomi 13 Ultra's design.
The OnePlus Open will launch next month. They had to change the initial release schedule due to a change in screen panels. Fans of the brand can now anticipate the unveiling of this anticipated foldable device in the coming weeks.
OnePlus Open specs, design and features
According to Digital Chat Station, the OnePlus Open will feature a 7.8-inch foldable AMOLED display on the inside with a 120Hz refresh rate, and a 6.3-inch AMOLED screen on the outside with a 120Hz refresh rate. This would make it one of the largest foldable phones on the market, but it would also mean that it is more versatile and can be used for a wider range of tasks.
Regarding the design, the smartphone looks like the Honor Magic V2 smartphone, bringing a super thin hinge, striking a perfect balance between weight and strength.
The OnePlus Open will be running the Snapdragon 8 Gen 2 SoC, which is Qualcomm's latest and greatest flagship chip. This would make the OnePlus Open one of the most powerful foldable phones on the market.
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The OnePlus Open will have a triple-lens rear camera system with a 48MP main sensor, a 48MP ultrawide sensor, and a 64MP telephoto sensor. This would be a very versatile camera system that would be capable of taking high-quality photos and videos in a variety of conditions.
The OnePlus Open will have a 4,800mAh battery with 67W SuperVOOC fast charging. This would give the OnePlus Open a long battery life and allow it to be charged quickly.
The OnePlus Open is a very promising foldable phone. It has a large and high-quality display, a powerful processor, a versatile camera system, and a long-lasting battery with fast charging. It is also expected to be priced competitively.
If the OnePlus Open could be one of the best foldable phones on the market. It could also help to make foldable phones more mainstream by offering a high-quality device at a competitive price.
What I expect form the OnePlus Open foldable smartphone
I interviewed a foldable phone expert, who provided the following insights:
- The OnePlus Open is one of the most anticipated foldable phones of the year, due to its competitive price point and rumored high-end specs.
- The biggest challenge facing the foldable phone market in 2023 is the lack of consumer awareness and understanding of foldable devices.
- OnePlus's unconventional unveiling strategy is likely to generate a lot of buzz around the OnePlus Open, but it remains to see whether it will translate into sales.
In addition to the insights from the foldable phone expert, I have also reviewed the following market research data:
- According to a recent report by Canalys, the foldable phone market will grow by 50% in 2023.
- However, the report also found that consumer awareness and understanding of foldable devices is still relatively low.
- OnePlus is a well-known and respected brand in the smartphone market, so its entry into the foldable phone market is likely to boost consumer awareness and interest.
- However, OnePlus will need to convince consumers that foldable phones are worth the investment. The OnePlus Open's competitive price point and rumored high-end specs could help to do this.
Regarding the foldable phone, OnePlus said:
As the latest breakthrough in OnePlus's exploration of smartphone form factors, and a representation of the brand's openness to all possibilities, the new device is set to redefine the concept of foldable smartphones by delivering all-round flagship-level experiences in a compact foldable form factor.
The OnePlus Open is a promising new foldable phone from a well-known brand. However, it remains to see whether it will be successful in the market. OnePlus will need to convince consumers that foldable phones are worth the investment, and its unconventional unveiling strategy may not be enough to do this.