Up until this point, Honor’s major launches globally are the flagship Honor 50, and Honor Magic 4 series which are now able to sport Google Play services, unlike its ex-sister brand, Huawei. However, upper mid-range and flagship territory aren’t the best devices to capture market share in the industry. Conventionally, the entry-level market is where companies gain their market share the most. (e.g. The Samsung Galaxy A12 was the device that shipped the most units in 2021 in both the Samsung brand and in the industry)
Honor is finally looking to expand into the entry-level market in 2022 with its upcoming X series range of devices launching globally on March 29, 2022, at 8:30 pm MYT(6:00 pm IST).
The news from Honor’s official website where the company states that the brand is “ready to go beyond” in the global market. The website doesn’t reveal what products will be launched, but Honor is already advertising the Honor March 29 event as the Honor X series Launch Event via advertisements online such as Banner Ads, Search Result Ads, and Instagram Ads.
The ads reveal the devices launching are respectively the Honor X9 5G, Honor X8, and the Honor X7. No specs or designs are revealed in the announcement banner nor ads, but Honor is expected to share more details in the coming weeks to build up hype for the series.
Prior to the Huawei and Honor breakup, the Huawei brand was the focus of the company’s flagship P and Mate series of devices, while the Honor brand was to serve the upper mid-range market with the Honor V and Honor Number series(Honor 10, 20). However, Huawei was also seen as the brand which made devices for the lower mid-range and entry-level market as well with their Huawei Y series, which are affordable entries for customers to enter the Huawei ecosystem.
However, with Huawei losing access to Google Play services, other competitors like Xiaomi and Realme have been filling the entry-level market with their products, but some users do miss the functionality and versatility that Huawei and Honor provided with their EMUI and Magic UI. Therefore, this launch event will be a treat for those who are looking to upgrade from their 2 to 3-year-old Huawei Y series devices to a newer Honor device equipped with Google services.
To follow more coverage on the event, stay tuned to Gizmochina for your daily source of Chinese technology news.