Google has had a hard time establishing itself in the smartphone market despite the popularity of the Google Pixel brand. Although the Mountain View giant offers constant software support, many exclusive applications and features, and a competitive quality-price ratio, Google Pixel smartphones fail to sell as much as they should. Statista Consumer Insights’ latest report confirms Google’s difficulties with the sale of its smartphones, as they remain niche devices.
The countries where Pixel smartphones are most widespread are Australia, the United States, and Canada, followed by India, the United Kingdom, Germany, France, and Spain. It’s not easy to understand the reason for the low diffusion of Google Pixel smartphones. And it cannot depend only on the decision of the Mountain View giant to limit sales to certain countries and channels.
Google Pixel Smartphones Struggle to Gain Market Share Despite Unique Features and Benefits
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Even though other brands invest much more in marketing, it cannot justify the sales numbers recorded by Google. Recently, Google launched the Google Pixel 7a. It’s a new mid-range model that seems to have what it takes to conquer many users. However, it remains to be seen if it will be successful.
Another factor that may be contributing to Google‘s low sales numbers is the lack of carrier partnerships. Unlike other smartphone brands, Pixel smartphones are not widely available through carrier partnerships. This means that customers have to purchase the smartphones outright, which can be a significant investment. The lack of carrier partnerships may be preventing many potential customers from purchasing Pixel smartphones.
Google Pixel smartphones have unique features and benefits but face tough competition from established brands like Samsung and Apple. Limited availability in certain countries and channels, and the lack of carrier partnerships could be contributing to the low sales numbers. So, in conclusion, these factors may be hindering the sales growth of Google Pixel smartphones. Nevertheless, the launch of the Pixel 7a may provide a boost to Google’s sales. And only time will tell whether it will succeed in winning over many users.
Via: gizchina.com
