As the saying goes, “beauty is in the eye of the beholder,” so too must we ask, “how essential is a mobile app design company in the view of the phone holder?”
There is more to creating a successful product than just adding features and functions. Is it asking too much for the interface to improve the user’s experience while still meeting all of their requirements? Adding innovative features like new buttons, forms, and animations may help an app design stand out from the crowd.
However, there is a limit to how quickly things may change, so you shouldn’t push things too much beyond the norm. The new app layouts may look and feel different, but they must retain enough familiarity to be easy to use.
Suggestions for Mobile App Design
When it comes to creating applications for mobile devices, there are a few guidelines that are universally understood. The following user experience (UX) guidelines cover the whole spectrum of the onboarding, engagement, and retention phases of good design. Browse our interactive infographic for a visual overview of mobile app design services, or peruse the hints below for help with designing your own product.
Accelerate the Mobile Onboarding Process
The onboarding process for new users often takes up the bulk of the “last mile” of product development. The “first mile” of a user’s onboarding experience is often overlooked, according to Scott Belsky, the creator and former CEO of Behance and current Chief Product Officer at Adobe.
Early adopters who are familiar with the problem space and the desired outcome may be well served by the conventional onboarding procedure, but as more customers are won, more expectations are placed on the onboarding experience. Legendary Silicon Valley entrepreneur and investor Dave Morin once remarked, “the devil is in the defaults,” indicating that whatever the consumer is first exposed to will remain in their mind.
Include Interactive Loading or Skeleton Screens
Despite the fact that the processing power of modern smartphones exceeds that of the world’s most costly computers only a few short decades ago, we still have to put up with loading screens. Future advancements may do away with loading windows altogether, but for the time being, we must be graceful under pressure. The saying “when life hands you lemons, create lemonade” may be the greatest advice for dealing with the loading screen fiasco.
While data is being loaded, you may show a wireframe of the screen showing how the data will be laid up. Again, skeleton screens give the impression that data is loading quicker since they are only blank mockups of how the information would be presented.
Enhance the Mobile User Experience
Complex user experience design often leads to feature creep or features. When a product has too many features, known as “feature creep,” consumers are overwhelmed and frustrated.
It is the goal of functional designers to ensure that the intended purpose of a product or feature is immediately apparent. Despite its common association with hardware, functional design is just as applicable to software architecture. An example of this would be making a smartphone app that can be used with little conscious effort.
Users should be guided through an onboarding process that teaches them how to use the app, but there’s no alternative for actually using the app. In a show of impatience, many users choose to skip the onboarding process altogether.
Users that choose to skip the tutorial must be accounted for in the design of the interface. This necessitates the creation of “self-teachable” components that need no prior knowledge of the intended function. Managers of such goods construct them based on presumptions. These presumptions often place an excessive amount of faith in customers’ inherent savvy with the tool in question. The curse of knowledge refers to this cognitive bias, in which the speaker expects that his or her listeners already have extensive background knowledge on the subject at hand.
User testing and client interviews may help you overcome the curse of knowledge and design an easy-to-use interface. Product development is enhanced by knowing the customer journey, or how customers use the product and interact with the organization.
Design Mobile Forms for Apps
The completion of lengthy forms on mobile devices may be an especially onerous task. Forms cannot be designed with the premise that users would have to autocomplete capabilities, even if these features exist on certain devices and make form completion much easier.
The word “chunking” comes from the field of psychology and refers to a method that may be utilized to aid in the process of remembering by breaking the material down into manageable “chunks.”
When broken down into combinations of three and four digits, rather than ten, phone numbers, for example, are considerably simpler to remember than they would be otherwise. In order to make the process of filling out mobile forms more straightforward, you may use this method, which involves chopping the forms up into manageable portions.
Size Elements for Mobile
According to the findings of MIT research, the width of the typical finger pad is between 16 and 20 millimeters. When designing mobile applications, it is important to take into account the size of the user’s finger pad when determining the appropriate size for buttons, text, and other components.
You shouldn’t forget about your optical acuity, either. It should not be difficult to make out the graphics, text, and color palettes from a distance that is considered to be fair. The typical individual should be able to see well from a distance of twenty feet, according to the standard of visual acuity, which is 20/20.
It is quite improbable that your app will be seen from a distance of 20 feet, but it should be legible from a distance equivalent to the length of one arm. This measures out to roughly 36 inches on average.
Think About Areas That Are Within Your Thumb’s Reach
When creating an app, it is important to remember to take into account the various ways in which users hold their mobile devices. For instance, it’s conceivable that users are going to work or lying down in bed, both of which might impose varying amounts of pressure on the posture of their fingers.
Users will sometimes be busy typing messages with both hands, while at other times they will be satisfied scanning through the material with only one thumb. The majority of individuals hold their device with one hand, which places limitations on the areas of the screen that are accessible to them. This implies that the screen’s already restricted size will become even more constrained as a result of this change.
When designing mobile applications, accessible zones need to be considered so that users may have the greatest experience possible no matter where they are physical. Increasing engagement and user happiness may be accomplished by positioning critical features and components that are utilized often in the bottom three-quarters of the screen. The design of a mobile application is just as crucial to the overall user experience as the product’s technical capability. The financial reasoning of mobile applications speaks to our analytical senses, while the design of mobile apps speaks to our creative and emotional sides.
In the third century BC, Aristotle discussed the significance of logos, which is an appeal to logic, and pathos, which is an appeal to emotion, in his writing. We have produced mobile applications that even Aristotle may have utilized if we construct mobile apps today that convey both a feeling of emotion and a sense of logic.
Create an Amazing First Impression
Users will only recall the very first impression they get of a product or service. The mobile application will not be given a second opportunity if the user does not like what they see when they use it for the first time. The onboarding process should neither be monotonous nor should it take a very lengthy time. Nobody has time in the modern world, and this is particularly true while using a smartphone app. The mobile application must load quickly, and the user needs to grasp its goal relatively easily.
It should not be necessary for the user to scratch his head in order to comprehend how the product works, and there should be a smooth user experience. Know your intended users before beginning the process of designing a mobile app by developing lean personas, and customer journey maps, and doing user research. So that you are aware of the target audience for the product you are developing. When you have a deeper understanding of your target demographic, it is easier to design the ideal experience for them.