apple's highly anticipated mixed-reality headset, the Reality Pro, is generating excitement among fans as the company prepares for its annual developer conference WWDC 2023. However, according to recent reports from The Wall Street Journal, Apple is facing production challenges that may impact the launch and availability of the device.
Reality Pro: A revolutionary leap into mixed reality amidst potential production challenges
Despite being in development for seven years, Apple is reportedly experiencing difficulties bringing the Reality Pro headset to market. The supply chain sources cited in the WSJ article suggest that most consumers may not be able to purchase the headset until the fall, marking a significant delay compared to Apple's usual product release timeline.
This change in approach is unusual for Apple, which typically refrains from discussing new products until they are ready for shipment. However, with years of investment in development and a determination to move forward, Apple CEO Tim Cook is pushing for a release, even if it means compromising on perfection.
While Apple is striving to expedite the launch, some internal concerns have been raised regarding software integration, production challenges, and market readiness. These concerns have led to questions about potential delays in the rollout.
The report also confirms previous rumors that the Reality Pro headset will be accompanied by a separate battery pack, which is expected to be compact in size. This is a departure from Apple's usual approach of integrating components seamlessly within their devices.
Due to manufacturing delays, mass production of the Reality Pro headset is projected to commence in September, with estimated shipments of 200,000 to 300,000 units for this year, as predicted by Apple analyst Ming-Chi Kuo. Although these numbers are significantly lower than initial expectations, reports indicate that the headset will come with a hefty price tag of $3,000 at launch.
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Via: gizmochina.com
