Apple finally reveals iOS 17 and iPadOS 17 adoption rates

While Apple typically keeps user adoption rates for its iOS and iPadOS updates under wraps, a recent disclosure at WWDC 2024 provided a rare glimpse into these figures. This article explores the data, its limitations, and potential interpretations.

Apple Unveils iOS and iPadOS Adoption Rates: Insights and Considerations

The data, based on App Store transactions on June 9, 2024, reveals the percentage of iPhones and iPads running specific operating systems. It’s important to acknowledge that this snapshot may not be entirely representative of the entire user base. However, it offers valuable insights into user behavior and update trends.

iPhone Adoption:

  • Overall: 77% of iPhones that transacted on June 9th were running iOS 17, the latest stable version. This suggests a strong adoption rate, potentially indicating user interest in the latest features and security improvements.
  • Recent iPhones (last 4 years): The adoption rate climbs to a significant 86% for iPhones released in the past four years. This highlights a faster update cycle for newer devices, likely due to hardware compatibility and performance optimizations.

iPad Adoption:

  • Overall: The adoption rate for iPadOS 17 is lower compared to iPhones, with 68% of iPads that transacted running the latest version. This could be attributed to the longer lifespan of tablets, with users potentially holding onto older models for extended periods.
  • Recent iPads (last 4 years): Even among newer iPads, the adoption rate for iPadOS 17 reaches 77%. Indicating a positive trend for recent tablet purchases. However, a remaining 15% still utilize older versions, suggesting a slower update cycle compared to iPhones.

Factors Influencing Adoption Rates:

Several factors might influence these observed adoption rates:

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  • Device Age: As the data suggests, newer devices generally see faster adoption of the latest OS due to compatibility and performance benefits. Older devices may lack the processing power or storage capacity for newer operating systems.
  • Update Awareness: User awareness of new OS updates can vary. Apple’s notification system and media coverage can influence how quickly users update their devices.
  • Perceived Benefits: Users may be hesitant to update if they perceive minimal benefits or even potential risks associated with the update, such as performance issues or compatibility problems with existing apps.

Looking Forward:

The limited data provides a starting point for understanding user behavior. Future insights from Apple or research firms could reveal more about the reasons behind update decisions and user preferences. This information would be valuable for Apple to tailor its update strategies and encourage wider adoption of new features and security improvements.


While the data may not be statistically significant, it provides a valuable snapshot of iOS and iPadOS adoption rates based on App Store activity. The findings suggest a positive trend for user adoption of the latest iOS version on iPhones, particularly for newer models. However, iPad adoption rates lag behind, potentially due to the longer lifespan of tablets. Understanding user behavior through continued data collection and analysis can help Apple refine its update strategies and encourage more users to benefit from the latest features and security enhancements.

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