Amazon Tests Prime Lite Membership in India, Budget-Friendly Alternative to Prime

Amazon is testing a new subscription service called Prime Lite for users in India. The service is currently only available to select Prime members in the country as a Beta version, with an introductory price of Rs. 999 per year.

Prime Lite provides nearly identical benefits and services to Amazon Prime, with a few key differences. One significant difference is that the new Prime Lite membership does not include access to Amazon Prime Music. Furthermore, Prime Lite users are not eligible for no-cost EMI, free ebooks, or Prime .

In terms of delivery, Prime Lite offers Two-Day delivery on products, as opposed to Amazon Prime's Same-Day or One-Day delivery. Prime Lite users can access unlimited content on Prime Video, but it will not be in HD format and will contain advertisements. The content can be streamed simultaneously on two devices, one of which must be a mobile phone.

It's worth noting that Amazon raised the annual subscription price of Prime in India from Rs. 999 to Rs. 1,499 in December 2021. The new Prime Lite subscription offer is available at the previous price of Rs. 999 and is a more affordable option for users who do not require all of the benefits of Amazon Prime.

Amazon's Prime Lite service is currently in beta testing and is only available to a limited number of users in India. The company has not stated when or if the service will be available to all users throughout the country.




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