Nothing Announces Partnership With Croma In A Bid To Expand Its Offline Presence In India

Recently, Nothing opened the doors to its first exclusive service center in India. Now, the Carl Pei-helmed company has announced a partnership with a leading electronics retail chain Croma in the country. Basically, this means that customers will be able to purchase Nothing products from select Croma stores. Nothing's devices have been exclusive to Flipkart since the beginning. The Phone (2) was the first to be available from Vijay Sales in July this year. Read on to know what the Croma partnership means for customers.

Nothing partners with Croma

As mentioned earlier, Nothing as well as CMF by Nothing devices will be available from Tata-owned Croma retail outlets across the country. As a part of the partnership, Nothing is offering Rs 3,000 discount on the purchase of the Phone (2) from Croma to exclusive ICICI Bank cardholders. 

Speaking on the partnership, Nothing India GM and VP Manu Sharma said that India is a pivotal market for the company and the collaboration with Croma is a collective effort to offer their products to a whole new audience. 

This isn't the first time, Nothing has focussed on the Indian market. The brand conducted a special event called Nothing Care Camp last month to deliver better customer service.  It is now held at the exclusive service center in Bengaluru every second Saturday and Sunday. The Nothing executive previously stated that the company aims to extend its exclusive service center to 20 in 2024 and 35 in 2025. 



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